PROJECT TYPE: Outdoor Event
BRAND: Nature Valley

Let’s celebrate the great outdoors and Nature Valley products with a magical brand experience that engages its younger audience in fun and impactful ways. With physical activities such as frisbee toss, slides, climbing walls, customers and their families can enjoy a larger-than-life environment based on the timeless excitement of backyard treehouses and jungle gyms.

While exploring the space, themes of real product ingredients, National Park conservation, benefits of nature, and recycling are tied to engagements and messaging throughout. Located at the entrance to the space, a taste-test bar provides samples of new products. For purchases, Nature Valley vending machines are placed in several locations to allow customers to purchase their favorite treats.